Articles

Short, practical reads on technology leadership, diligence, and scale.

Engineering case study My reviewers weren't fixing the AI. They were fixing my instructions.

Two groups of native readers made 242 edits to an AI translation of my book. The biggest avoidable share corrected rules I had written, not mistakes the AI made.

Engineering case study Every metric said it worked

The German run cost what it should and produced eighteen findings. Thirteen were unusable. Nothing in the pipeline noticed.

Engineering case study How hard should the AI think?

The setting I had never touched was most of what I was paying for. Finding the right one took a test with known answers.

Engineering case study My AI translation pipeline was 96% overhead

Almost nothing I was paying for was the book. Finding that out took one Saturday and a number I already had.

Product case study I can't see your data. There's nowhere I could look.

The tool has run inside your own Google Drive since version 1. What changed in version 2 is that you can get it running without me.

Product case study One survey, five ways to score it. Your model decides which.

Version 2 stops flattening your framework into a single percentage. Two decisions, five choices on one menu, and one of them scores a facet as a ladder nobody can skip a rung on.

Product case study One score ranks you. It doesn't tell you what to do.

Version 1 was built to read a room. Version 2 reads a person. That's the whole difference, and it took a year.

Engineering case study Now to get it found

Being found in the AI era isn't magic, and it isn't a guru tax. It's structure you can build yourself.

Design case study I rebuilt my publishing company's website in one afternoon

Two AI tools, no agency, no dev team. But the lesson wasn't the speed.

Strategy Automate the complicated. Stay human on the complex.

Two kinds of hard. AI handles one of them brilliantly. It's not the one you think.

Talk recap I Gave Away a Free Tool at GSS 2026. Here's the Framework Behind It.

Four words. A free tool. A 25-year-old lesson. That was the workshop.

Playbook Use the tool. Don't be a tool.

AI is not your adversary. It's your favorite intern. Treat it accordingly.